Global Excellence. Local Passion.
Building Oman's leading brands through quality, innovation, and sustainable growth.
Explore Our BrandsBuilding Oman's leading brands through quality, innovation, and sustainable growth.
Explore Our BrandsFounded in 2014, Al Toobi New Enterprises has grown to become one of the leading companies in the Sultanate of Oman, known for developing and managing unique and innovative brands and services, particularly in the food and beverage sector. Today, we are proud to be the leading company managing casual dining restaurant chains in Oman..,
To achieve global excellence in the restaurant and hospitality industry through sustainable quality, innovation, and expansion.
We strive for excellence in everything we do, ensuring superior products and service standards.
We are deeply passionate about our customers, embracing their priorities as our own.
Our five-year strategic goals include expanding our local presence to 100 branches and establishing a strong foundation for future growth, including global franchising opportunities.
We primarily manage unique and innovative brands in the food and beverage sector, including casual dining restaurants and coffee shops, but have also expanded into areas like fashion retail.
Our brands have a strong presence in major locations across the Sultanate of Oman. Visit our Brands page for specific locations.
Making our brands a top choice for franchising is one of our key strategic goals. Please contact us for more information on future opportunities.