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GLOBAL
EXCELLENCE.
LOCAL PASSION.

Building Oman’s leading brands through quality, innovation, and sustainable growth.

ABOUT US

Founded in 2014, Al Toobi New Enterprises has grown to become one of the leading companies in the Sultanate of Oman, known for developing and managing unique and innovative brands and services, particularly in the food and beverage sector. Today, we are proud to be the leading company managing casual dining restaurant chains in Oman.

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OUR VISION
To achieve global excellence in the restaurant and hospitality industry through sustainable quality, innovation, and expansion.
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OUR MISSION
We strive for excellence in everything we do, ensuring superior products and service standards.
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OUR VALUES
We are deeply passionate about our customers, embracing their priorities as our own.
OUR BRANDS
Italian Barrista Cafe
🏬 25
Pristino Coffee
🏬 5
Pitzo
🏬 1
Al Merzab
🏬 1
Georgiano Collection
🏬 1
COMPANY GOALS
Our five-year strategic goals include expanding our local presence to 100 branches and establishing a strong foundation for future growth, including global franchising opportunities.
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FREQUENTLY ASKED QUESTIONS
- What types of brands does Al Toobi manage?
We primarily manage unique and innovative brands in the food and beverage sector, including casual dining restaurants and coffee shops, but have also expanded into areas like fashion retail.
+ Where are your restaurants located?
Our restaurants operate across multiple locations in Oman, with continued expansion into new areas based on market demand and growth opportunities.
+ Are you offering franchise opportunities?
Yes, we are exploring franchising opportunities as part of our long-term growth plans. Please contact us for more details and partnership discussions.
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OUR TEAM
Passionate about hospitality? Explore career opportunities with Al Toobi New Enterprises.
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Have a question or a business inquiry? We'd love to hear from you.
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