As the leading company managing casual dining chains in Oman, Al Toobi New Enterprises is proud to announce our ambitious five-year strategic plan. Driven by our vision for global excellence, we are committed to expanding our local presence by opening 100 new branches across the Sultanate.

This growth will bring our beloved brands, including Italian Barrista Café and Pristino Coffee, closer to you.

Furthermore, we are building a strong foundation to take our unique Omani hospitality worldwide. A key goal is to establish at least 300 branches abroad through a new franchise program, making our brands a top choice for international partners.

As our Founder and CEO, Mr. Ismail Al Tubi, states, “This expansion is driven by our commitment to innovation and our passion for creating exceptional dining experiences. We are excited to grow both at home and abroad.”